The Newspaper Advertising Bureau wanted to tell people how effective, and creative, newspaper advertising can be. But, rather than merely preach, this campaign proved it. Ads ran for real clients in newspapers nationwide. Then a mini newspaper was sent to ad agencies around the country, showcasing the work along with the impressive results. Download a PDF of the newspaper here. Below are three of the ads.
When this newspaper ad was held up to the sun, wrinkles appeared on the face of the girl, along with the Sunsense bottle and copy. They were printed on the other side of the page.
Headline: TO SEE WHAT HAPPENS IF YOU DON’T PROTECT YOUR SKIN EVERY DAY, HOLD THIS PAGE UP TO THE SUN.
Copy: Protect your skin with a new combination of anti-ageing ingredients and SPF30+ to prevent premature wrinkles. Fragrance free Sunsense anti-ageing face moisturiser is only available at pharmacies.
Headline: 200 ACRES OF SNOW. YOURS FOR FREE.
Copy: Go to www.freepass.co.nz before midnight Sunday 2Oth May 2OO7 and answer a simple question to go into the draw* to win a free NZSKIPASS, providing unlimited skiing and riding for the 2007 season at Coronet Peak, Mt Hutt & The Remarkables ski areas.
Headline: FOLD HERE AND TUCK PAGE INTO YOUR SHIRT.
Copy: Traditional, full-flavoured pasta sauces made in southern Italy. Sweet sun-ripened tomatoes are slowly cooked in extra virgin olive oil, then either fragrant basil, chilli and peppers, rocket, porcini, roasted eggplant, ricotta or anchovies and chilli are added for a rich authentic Italian flavour. Available from our showroom at 57 Normanby Road, Mt. Eden and quality food stores nationwide. Visit www.sabato.co.nz or call 09 630 8751 for stockists.