The re-brand of Emerson's. Working with BrandAid, we created a new tone of voice to go with the re-design, as part of the opening of their new state-of-the-art brewery. It was a delicate matter, moving things forward without alienating the loyal followers of this much-loved Dunedin brewery. The large scale project is still in progress as we write labels, ads, signage, the website, and anything else that's needed.
Back cover of Good magazine
